Our purpose

Awaken a world
of play in business,
with our insights.

01
Harmony of Sustainable Society and Business Purpose
We believe that the pursuit of economic rationality and a sustainable society are not mutually exclusive. If the move towards sustainability gains significant traction among consumers, the market will actually start favoring companies that aim to create a sustainable society. Without a clear sustainability paradigm for social good, companies will not be able to attract talent. As a result, it will become more and more economically rational for companies to aim towards creating a sustainable society.
02
Harmony of Business Purpose and Individual Purpose
Finding enjoyment in work is often said to be an important part of finding enjoyment in life. There is a whole world of play that can be found in business, and awakening it can only bring more joy into your life. If you like the overall direction (=purpose) of the company you work at, if you find it relatable to your own purpose in life, work may just become one of your many purposes in life, rather than a means to an end.
03
Harmony of Individual Purpose and Sustainable Society
Enjoying business and enjoying life is only possible when we have hope for the future—our own and our children’s. Contributing to the establishment of a sustainable society can bring such hope. Rather than working at the expense of our personal lives, we can create unique working styles to fit our unique lives, working styles that are sustainable and offer room for play. These can then be shared with the rest of the world!

Be free & own it

01/07
Be free & own it

Be free & own it

We are a community of self-starters. Each one of us has the freedom to think beyond the norm and make our best decisions. That kind of freedom comes with responsibility. We inspire each other to be bold, and we hold each other to the highest standards.

Unleash ingenuity

Unleash ingenuity

Is this fresh? Will our users be excited? Are we excited? If the answer to those questions is no, then we don’t do it. We use our strengths as a team, fusing our technological skill with sharp business prowess to deliver original products and services that radiate creativity and outpace the zeitgeist.

Thrill the user

Thrill the user

Approach every situation with the user in mind. Anticipate their needs. We listen—with open ears, hearts, and minds—to understand what they want. And then we give them more. We capture their imagination, and we strip away anything that doesn’t make their experience better.

How fast? Wow fast.

How fast? Wow fast.

Surprise users (and yourself) with the speed of our results. Think faster. Develop faster. Speed is our culture. From decision making and product evolution to how we respond to our users, we want to be first. Scrap obstacles or inefficiencies that get in the way so we can create amazing things quickly.

Don't know? Choose brave.

Don't know? Choose brave.

If there’s a challenge, chase it. Find the point of difficulty and push. If it means making mistakes—that’s fine. Failure is a master teacher. We’ll learn. We’ll get smarter. And we’ll do it over and over. In our world, success only comes from trying something new then learning how to do it better than anyone else.

In it together. No matter what.

In it together. No matter what.

When an elite athlete feels pain, they don’t ignore it. They get help. We’re the same. We rely on each of you, so if you’re feeling down or stuck or exhausted, raise your hand. Say something. Your team will help—always. And you’ll be ready when it’s someone else’s turn to ask for help. Ignoring an issue makes it worse. Get help when the problem is the easiest to fix: now.

We need what you bring

We need what you bring

We celebrate a diversity of values, race, nationality, ethnicity, religion, sexual orientation, diversability, backgrounds, and more. These differences make us stronger. Our strengths and weaknesses complement each other.
We communicate openly yet with empathy ー speak your mind directly and respectfully, share your thoughts and ideas. We will get there, one conversation at a time.
Diverse but united in our purpose, we build a new world together.

Uzabase is committed to The 7 Values. How do members with diverse backgrounds, such as race, nationality, and religion, overcome language barriers and habits to reach a common understanding? In order to overcome this, we have broke the values down into more detail and created the "34 Promises".