Our purpose

Awaken a world
of play in business,
with our insights.

What does it look like?
A world where business becomes play?

It starts when one person’s purpose
aligns with a business and together,
they enrich society.

As a result, it will become
more and more economically rational for companies
to aim towards creating a sustainable society.

Because when a person and a business share one purpose,
working is no longer just a way of life.
It’s part of the journey.

This leads to a life lived more fully.
It awakens a sense of play at work,
harmony in society, and hope for the future.

When one person awakens that,

We see a future where anyone can bring play into business.

Let’s use our knowledge and technology
and your ingenuity to create that world. Together.

Our purpose

Awaken a world
of play in business,
with our insights.

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Harmony of Sustainable Society and Business Purpose
We believe that the pursuit of economic rationality and a sustainable society are not mutually exclusive. If the move towards sustainability gains significant traction among consumers, the market will actually start favoring companies that aim to create a sustainable society. Without a clear sustainability paradigm for social good, companies will not be able to attract talent. As a result, it will become more and more economically rational for companies to aim towards creating a sustainable society.
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Harmony of Business Purpose and Individual Purpose
Finding enjoyment in work is often said to be an important part of finding enjoyment in life. There is a whole world of play that can be found in business, and awakening it can only bring more joy into your life. If you like the overall direction (=purpose) of the company you work at, if you find it relatable to your own purpose in life, work may just become one of your many purposes in life, rather than a means to an end.
03
Harmony of Individual Purpose and Sustainable Society
Enjoying business and enjoying life is only possible when we have hope for the future—our own and our children’s. Contributing to the establishment of a sustainable society can bring such hope. Rather than working at the expense of our personal lives, we can create unique working styles to fit our unique lives, working styles that are sustainable and offer room for play. These can then be shared with the rest of the world!

Data that supports decisions

People and companies need the right data at the right time. And they need it anytime, because the world changes, fast. We not only keep up, we stay ahead. Our infrastructure quickly identifies, creates, organizes, and analyzes data so we can support a world where businesses pivot and deliver, alongside and even ahead of people’s needs.

Content that creates change

We believe in the power of content. It can teach, and it can inspire. A society never stands still, because its people are always looking to grow, always looking to be inspired. Content can bring that inspiration. It can provide the courage and motivation people and businesses need to change and to grow. And when they do, society reaches sustainable development. Let’s create that content and those businesses, together.

Knowledge that’s circulated

Curated expertise, unique experience, and a passion for depth. We believe in the power of human knowledge that comes from these sources. And we believe in sharing that knowledge. When diverse people share their wisdom and ideas, it creates economic value that’s accessible to everyone and that helps promote the sustainable development of our society.

Technology that changes the world

We believe that technology, together with people’s ingenuity, will change the world. That’s why we will keep automating our processes and combining our expertise with the best technology solutions to deliver value to the world.

Business that awakens play

Everything in harmony: individual, business, and society. We believe in creating a world where everyone can enjoy business and life, and we strive to deliver products that will make that a reality. With content that conveys ideas and practices and data that delivers fresh insights, we will create that sustainable world.

Be free & own it

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Be free & own it

Be free & own it

We are a community of self-starters. Each one of us has the freedom to think beyond the norm and make our best decisions. That kind of freedom comes with responsibility. We inspire each other to be bold, and we hold each other to the highest standards.

Unleash ingenuity

Unleash ingenuity

Is this fresh? Will our users be excited? Are we excited? If the answer to those questions is no, then we don’t do it. We use our strengths as a team, fusing our technological skill with sharp business prowess to deliver original products and services that radiate creativity and outpace the zeitgeist.

Thrill the user

Thrill the user

Approach every situation with the user in mind. Anticipate their needs. We listen—with open ears, hearts, and minds—to understand what they want. And then we give them more. We capture their imagination, and we strip away anything that doesn’t make their experience better.

How fast? Wow fast.

How fast? Wow fast.

Surprise users (and yourself) with the speed of our results. Think faster. Develop faster. Speed is our culture. From decision making and product evolution to how we respond to our users, we want to be first. Scrap obstacles or inefficiencies that get in the way so we can create amazing things quickly.

Choose brave.

Choose brave.

If there’s a challenge, chase it. Find the point of difficulty and push. If it means making mistakes—that’s fine. Failure is a master teacher. We’ll learn. We’ll get smarter. And we’ll do it over and over. In our world, success only comes from trying something new then learning how to do it better than anyone else.

In it together. No matter what.

In it together. No matter what.

When an elite athlete feels pain, they don’t ignore it. They get help. We’re the same. We rely on each of you, so if you’re feeling down or stuck or exhausted, raise your hand. Say something. Your team will help—always. And you’ll be ready when it’s someone else’s turn to ask for help. Ignoring an issue makes it worse. Get help when the problem is the easiest to fix: now.

We need what you bring

We need what you bring

We communicate openly—expressing ourselves honestly and listening with respect turning our differences into strength. The unique way you see the world makes all of us smarter. The way you express yourself inspires us to be more creative. Speak your mind. Share from the heart. Express your talents and be yourself. We celebrate diversity of experience, thought, ethnicity, gender, religion, sexual orientation, and culture. Whatever your path, we need your point of view.

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